My iinet Connectivity History

My ongoing internet connectivity challenge with iinet & telstra

So, I have experienced challenges with my internet connectivity for the last four years – pretty much the whole time that I have been in the unit that I still live in.

I used to get connectivity like this, that I was delighted with (after a long fiasco)…

fixed-iinet-line

 

 

 

 

 

Since then, every 9-12 months, we had an internet outage, and then we get an awful connection thereafter. I now, and have for the last 12 months, got connectivity like this – 4MB/s, that I cannot get resolved;

My iinet Connectivity History

My iinet Connectivity History – 4MB/s

 

 

 

 

 

Frustratingly, the problem that I have is that, other people in my block get between 9MB/s and 12 MB/s. I can’t even stream video from YouTube or Vimeo with this kind of speed, Skype quality is really poor, and we get random drop outs.

My router connectivity states 9MB/s, as do any other routers that I put on the line – regardless of what router I put to the line, if I run a wired (not wireless) speedtest, I don’t exceed 4.0M/s Download. The line tests from Telstra and iinet claim that the line is fine, however, when an engineer came out last week, he stated that there was indeed a fault, and he was seeing the same issue that I was experiencing. I was then told that the fault was fixed, with no improvement in speed.

I am at the end of my tether, and am close to buying Telstra cable, as much as I don’t want to buy in to another contract.

HELP is most welcome!

40 Days To Change

After approaching 5 years working at IPG Mediabrands, I decided in its current form, it was not for me, and that the things that meant most to me, were not at hand, and nor were they likely to be in the immediate future. I also decided that I wasn’t very happy with the current state of my health and fitness – something that in the 5 years that I have been in Australia has been on a slippery slope, probably been down to insanely long hours, plenty of late nights, and an aversion to salad and, not playing rugby as often as I would like.

I made the initial decision five months ago when I committed to change my work life, that I would start to change the fitness bit, joining the swimming pool at Alfred Park, and swimming most days over the Australian winter, but also lining up re-attending at yoga at Body Mind Life sometime in September.

Yoga’s been something I’ve dipped my toe in and out of – generally during the summer when I was able to do it on a rooftop in Kirribilli with a beautiful harbour view, outside in the sun, rather than inside, sweating furiously. However, having booked a twenty pass ticket, I was talking to the reception at Body Mind Life (my studio of choice) and got talked into (willingly) doing a 40 day Yoga revolution.

The program is based around a book by Baron Baptiste 40 Days to personal revolution, who appears to be quite an influential yogi, and founder of his own institute in the US – website. The book can be found on Amazon. I thought that I would share some of my experiences in the last 40 days, and maybe it will give someone else the impetus to try it.

I guess as with anywhere, there are a few Surry Hills posers/hipsters there, who are a little bit “look at me” at the classes, but it’s all part of the awesome, that is Surry Hills, and one doesn’t really care – it adds to the atmosphere, and gives you a few stories to share. I think my funniest one was turning up to a class where “Jesus” and “Eric Idle” were doing a double session on a Saturday morning when I had a hangover, and all I could hear was their “whispering breath” from the other side of the room – not what I needed.

Revolution Start Day minus1 - I decided to go to a Sunday class to limber up in anticipation of starting the 40 days. Typical luck, I was attempting/undertaking a stretch with the strap, and managed to pull/tear/wrench my shoulder. I debated for a number of weeks what to do, as it just wasn’t getting better – no worse, but I am sure it hasn’t helped. Anyway – on day 39 I have an ultra sound to try to work out what’s wrong.

Week 1 – Without exaggerating, week one was pretty horrific; I was exhausted after every session, I was surrounded by these perfectly lithe people, who were effortlessly gliding around the mat, while I was crashing about, not able to get into some of the poses, and having to take alternative positions, feeling quite self conscious and pouring sweating. I was aching in places that I didn’t know I had places, but, I knew that in theory, the training effect would ultimately kick in, and it should get better.

The meditation was the hardest thing – how do I, a reasonably hyper-active 33 year old sit still for 10 minutes each day? Well I found Calm.com a number of months ago, and they now have an app for both persuasions – apple / android!

I established reasonably quickly that undertaking the classes was taking between 2.5 and 3 hours a day including shower/travel and whatnot – a big ask in most circumstances.

Week 2 – Having started with Essentials Classes in Week One (28 Degrees length from 60-90 minutes varying) I decided to do try a few things – to take very early classes – 6 and 6.30 am, so that it didn’t really disrupt my day. On the day that I couldn’t, I attended an open class (30 degrees and 75 or 90 minutes) wow, I nearly passed out. I reverted to childs pose several times just to get through. I don’t think that this is down to anything other than my body being very poor at regulating my temperature generally – I had the same thing when I rode my bike wearing a camelbak. I guess it must be one of my genetic dead end traits. In short for me, week 2 was as hard as the first one, but, I went out hard, and knew that to keep my motivation up, that I would need to keep at it if I had any chance of getting through week 3.

Week 3 – I had my first of two “experiences” that I’ve encountered in this program in week 3. I had been attending the classes religiously for 6 days a week for about 15 days, and I was seeing everyone doing all the fancy inversions, and had been observing a little sceptically – anyhow, the focus of the week in the yoga studio was inversions, and I learnt how to get myself into a shoulder stand – something relatively simple, but quite impressive. Anyhow, the following day in class, I can only describe as an experience – at the very end of the class, right before the relaxation, I did my all new shoulder stand, and I had some strange elation, or as I described to friends, a non-sexual orgasm. A feeling of immense pleasure, and release – apparently upside down is when some of your glands release toxins (I haven’t verified this) – maybe it was a chemical endorphin release or adrenaline, I don’t know, but it was an exceptionally good feeling.

I also went to a different studio – there are two Body Mind Life’s in Sydney – I had been attending the Surry Hills one, at the weekends, for a change of scenery, I tried their Bondi studio, and then hit the beach after for a swim and a relax – it was a nice amplifier for the feelings post yoga.

Week 4 – The shine was wearing off the early mornings by week 4, it was a huge commitment to spend 2.5-3 hours a day doing this, with the meditation, the travel, and then the classes – however, every time I walked out of the building after a class – I was feeling good, positive, happy to start or close off the day.

Week 4 included a three day juice de-tox diet, that I was not “enthusiastic” about – however, it went pretty well, I made my own juices – Carrot, Parsnip and Sweet Potato, then a fruit mix – Banana, Strawberry, Apple or something like that. I also drank lots of cranberry lite. I felt a bit dodgy after the classes, but had early nights, and it went off ok in the end.

I was also feeling pretty confident in the poses, and was re-visiting some of the positions that were too hard, or that I was taking variations with. Unfortunately, my shoulder has been giving my quite a lot of grief, so downward dogging, and planking has been getting a bit harder – hopefully a few days rest will sort it out.

Week 5 – Yin is where it is at… I was completely over the normal classes by week 4.5 and this week, with 4 days to go, I am not sure if I can hack another full blown class. I have got to stay motivated, and think about how good I feel after, and that in the middle of it, I really enjoy it.

I had my second moment in my first Yin class, and came out and was waxing lyrical about how amazing it is to anyone who would listen. Just a really deep relaxation, that I felt incredible after. Maybe it was because I was expecting to do an ultra hard class, and it was entirely the opposite, and it was just what I needed at that point.

I think that I have to do an extra day, as I need to make up a day this week – I had a double rest day, to give the shoulder a breather.

The End? Well, it’s this coming Friday, so I will let you know the grand finale. It’s apparently a “disco”. I’m trying to work out if it is alcohol free with tea and carrot sticks, but I’m sure that Yogi’s are allowed one day a week off the beans and seeds. (that’s a joke).

My Top Tips (mostly serious)

  • Absolutely mix it up – don’t just do Vinyasa – I wish I had done a Yin Yoga class earlier
  • Use the class mats, or buy a decent mat – I got one that for some reason when my hands get sweaty, I can’t grip, causing me to slide
  • Use the variations that the teachers offer – it made it a lot more enjoyable
  • Drink lots and lots of water in the first couple of weeks – I was drinking about 2L more per day – I even dropped a couple of Hydralyte or Rehydration salts into it
  • Get the Calm.com app to help with your meditation – variable lengths, backgrounds etc – absolutely amazing
  • Get some early nights and early starts – I was trying the 6 am classes to try and start the day off to a positive – was really enjoyable
  • Get a yoga block (like $5 from ebay), to sit on while you meditate at home
  • It’s not just about the yoga, it’s about trying to be more relaxed generally.
  • Get a tighter fitting tee-shirt or top, as if you have a baggy one, it hangs about your mouth and nose, resulting in you breathing in and out of your sweaty chest. Plenty of the guys in the classes go just in shorts, but I think that’s a bit excessive, and might be part of the yoga courtship ritual
  • Get an overlay mat for your yoga mat – I still haven’t got one, but it is a cloth or fibre cover for your mat to stop you from sliding about when you’re sweaty
  • Hangovers and Yoga don’t mix
  • Washing – there is lots of it – get a few extra outfits
  • Moisturise? Really… sweating that much, if you moisturise, it locks a little bit of it in meaning that you don’t drip everywhere quite as much.
  • Tights are not leggings – there is a tumblr to tell you that. There needs to be a sign at yoga to remind some people!
  • Get to class early – to either avoid the hottest places in the room, or to get 10 minutes relaxing on your mat before the class starts
  • In the middle of the day, the classes are a lot quieter (obviously), so you can enjoy a lot more, and you get a bit more one on one
  • Chat – ultimately I think yoga is about your own experience, and sharing it with others – even the funny or bad stuff makes a good story, but also shares the unique and personal aspect of your body and its ability not to make the shapes that are in the books
  • Take it for what it is, or make of it what you will – there was some funny pseudo-science in one of my classes, that I disregarded, but ultimately it’s about you, and take from “the mat” and “the practice” what means something to you.

The Body Mind Life Studio in Surry Hills is where I did my practicing – the whole team are very pleasant there, they have been very helpful and kind to me during the time I have been going, and know me by name. They arranged Facebook groups, regular meet ups, and workshops during the period of the 40 days, and the set up that they have there is pretty awesome. Had I not had some of the encouragement, it would have been a lot harder – they even have an app that you can book all your classes through – which helps.

So, what’s next? Well, I am debating doing 6 weeks of swimming and 100 push ups, but I’m still trying to get my knee fixed, so swimming might be a challenge. I definitely want to carry on with Yoga, but might just do it a couple of times a week. I also need to do something with my yoga mat – I need to get it home to wash it free of 40 days of blood, sweat and a tear.

Keep the faith.

What does the future really bring for the Australian digital media industry?

The Realisation of the Full Digital Technology Stack Capability
The utopia for digital marketers is almost at hand, with a single suite of digital media ad-publication, optimisation and measurement tools being within grasping distance.

As regular readers (colleagues-who-get-an-email-from-me-every-time-I-post) know, I spend most of my time working within the media, digital media and technology space. Some of my time is spent identifying emerging technologies, testing them, and then driving media agency and client adoption of the appropriate tools. As with my other post on broader digital change, I have included a few examples that may be a little far reaching, but, I anticipate that these are not unreachable, for a focused or a digitally native organisation. So, what’s the go (in order of importance)

These posts include opinions  on what I am anticipating being big change points, and adoption areas throughout 2014 for Australian digital marketing professionals. Some countries are ahead of us in terms of adoption, but not by much – Australia, and its leading brands are very much in the challenger space with many media and creative agencies working hard with clients to push creative executions and the underlying technology to the extreme, and I anticipate that by the end of this year, we will see a lot more Australian marketers realising the potential of these tools and adopting the principles that I am sharing below.

The AdTech Stacks

The reality is for marketers, the more different technology and solutions providers you use, in many cases (almost all) the less accurate your data is. Piggybacked tags, disparity of platform, different counting methodologies – there are many excuses, but they aren’t far from being dispelled.

The Utopian solution is; Either adopt a single ad:technology stack as the backbone to your media measurement OR mix and match reliable tools ensuring that measurement accuracy is the focus of your output.

My personal view is that Google is leading the charge with their  Doubleclick Stack and Analytics Product. How I see things sitting right now;

  • Google are not far from a conceptually perfect, and phenomenally powerful Digital Ad-Stack Platform
  • SizMek (Formerly Mediamind) are not far behind them, but haven’t yet brought their consolidated stack together yet
  • There are so many niche technology providers that you can mix and match to get your desired outcome, in many instances on whatever ad-stack (Google/Mediamind/Other) you want
  • Social buy platforms and social community management integration isn’t there yet
  • Agnosticism should drive technology selection – Most relevant and accurate tool for the job ongoing
  • You need to be doing this now…

What are the important bits I need to know?

You will likely be able to manage and measure the whole spectrum of your digital advertising through one technology stack – Display, Social, Search, Mobile, DSP – the whole lot. If you wish to do this over multiple technology providers, the accuracy will decrease, but you may find specific search technology platforms, or DSP vendors are more appropriate to your business – essentially, you can and should be planning for consolidation.

What are the components of the new technology stack?

  • Content Publication (Content Management System, including mobile and Social, likely responsive)
  • Ad Server Platform (the technology that allows you to display advertising on third party sites and measure impressions and clicks)
  • DSP (Demand Side Platform that deals with programmatic digital media buying)
  • Video DSP (the same, but for video)
  • Mobile Buy Technology
  • DMP (Data Management Platform – allows you to store your reached audience, and re-market or tailor activity around their previous interactions with your brand or activity)
  • Ad-Visibility (was my ad seen by human eyes)
  • Rich Media (Tailored Digital Ad Executions)
  • Paid Search Bid Technology
  • Organic Search Reporting
  • Conversion and Content Optimisation (including elements of Cx, Ux and CRO)
  • Social Media Buy Technology
  • Social Community Management platform
  • Post Click Web, Mobile and App Analytics (extending to Universal Analytics)
  • Path to Conversion (PTC) and Multi-Channel Attribution Reporting

There continue to be challenges with the existing technology stacks, as for each layer of capability you add, there is often an increased decline in accuracy and matching of data, and an incremental cost, however, with DMP’s and DSP’s being the focus for much of the broader paid media activity, there is less wastage on low relevance audiences. Viewability add a different dimension yet again to this in that CPM’s will increase for premium spots, to increase reach and frequency, but at the same time, one would expect “prospecting inventory” to start to be leveraged to understand the importance of placements and formats that increase goal attainment.

Current limitations include;

  • Cost, the compounding costs, of the different tools and layers  are considerable, however, those technologies  commanding the majority of spend are the areas where the greatest savings and efficiencies can be gained validating the investment.
  • Integration – numbers matching over different platforms
  • Tag Load/Management – piggybacked tracking tags are not reliable to measure or to optimise against
  • Cross technology integration – everyone is trying to sell their own flavour of tag management, attribution resulting in only Google offering full digital media stack measurement
  • A click does not equal a visit in web analytics tools
  • Click fraud is evolving so quickly that everyone is playing catch-up against the fraudsters
  • Limited DMP 3rd party data sources in AU

What To Do Right Now?

  • Establish the reporting requirements that will allow you to better invest your media
  • Establish your measurement framework and plan a tagging and conversion matrix for both your media and website/click stream analytics over all platforms
  • Identify what ad stack and technology delivers on; your current media allocation, your expected new media channels; your measurement framework requirements
  • Ensure that your digital media is consolidated onto as few technology stacks as possible
  • Establish your DMP
  • Ensure tagging and conversion is implemented appropriately
  • Create dashboards that accurately visualise the required output from your measurement framework and requirements
  • Utilise Path to Conversion reports and attribution reporting to comprehensively understand the conversion path and touchpoints
  • Use visibility reporting to inform (and drive top level strategy) to optimise your viewable ad impressions and pre-bid fraud detection
  • Utilise your audience segments to build efficiency of all of your media investments.

More to come in the next few days.

 /Yoz

My 2014 Digital Predictions

In my 2014 predictions and views posts, I thought that I would share a few more expectations, on what I (broadly speaking) anticipate developing in the digital space in 2014.

In a year with a world cup in Brazil – widely mooted as one of the understated emerging economies (BRIC), I would be expecting to see great creative innovation and possibly new creative media and app executions on existing platforms to reach the largest sporting audience globally (especially in Asia).

I have tried to include a mix of both out-there and in-there predictions:

1. Atlas Relaunching at Facebook’s F8 event

I would expect to see Facebook move into the ad-serving space to attempt to validate  and measure Facebook engagement driving purchase or action through web or mobile. Suspect that this could be announced at F8 – https://www.facebook.com/f8

Why is this interesting? Facebook’s like button isn’t giving them enough information about user engagement –  IE. It was great that you could build a community on Facebook, you now need to pay to engage with them, now you are paying to engage with this audience, Facebook need to monetise the post FB advertising value – this can be done effectively with the AdServer Tracking Technology. I expect this to be powering the like button and the conversion pixels/ad optimisation of the future.

2. A New DMP Player / Audience Management Platform

Google don’t have a DMP currently. I would anticipate that to effectively compete with Adobe and Turn in the Audience Management and segmentation space, that this would be an interesting addition to their product suite.

3. Ad-Visibility becoming a normal metric

Pretty self explanatory. Did the ad that I paid for, reach the desired audience, and was it seen?

Not just whether the ad was seen, but did it reach the audience profile and segment that I paid to reach.

4. Attribution Modelling including Visible Impression Metrics and Path To Conversion

Attribution modelling will likely be enhanced by visible impression path to conversion (PTC).

I anticipate reporting will be enhanced to view segments of total (viewed and non viewed impressions) and published assets (which publishers and placements) fell into these categories.

I also anticipate the inclusion of mobile app engagement for Android users on the Google Stack (DCM), as with the Mobile Config inclusion within Google Tag Manager (GTM), it’s likely to be a relatively logical next step.

5. TV Inventory Video DSP

TubeMogul are the market leaders for Video DSP by a country mile. I anticipate huge enhancements to the Google Video DSP prodcut, and possibly yet more players getting involved. It would be interesting to see the premium publishers going to market with a Demand Side Platform (DSP) for TV. In the US, it was possible (for a while) to buy TV inventory through adwords. This is an area of exceptional interest for me personally.

Edit 28/12 – Would Google buy TubeMogul?

6. Ad-Visibility challenges for traditional publishers

With online publishers now explicitly being able to measure whether a digital ad was seen by a browser, or not, I anticipate that this spells trouble for traditional publishers from two perspectives;

  • TV Metrics will be challenged by online further still by the ever increasing accountability, and measurement of online. When will Comscore, Nielsen and others revise their panel based approach to measurement. (A thought – In Australia, all TV signals are now digital, surely this presents a new opportunity for measurement?)
  • Traditional publishers (and news outlets) have their websites, pages and portals littered with advertising. Google for a long time has said that it will start to penalise ad-heavy pages in search, now, with ad-visibility measurement, it may be that advertisers force publishers to revisit their page layouts and ad placements

7. Use of Ad and Cookie Blockers being further limited by publishers

Increasing consumer use of browser plugins like AdBlock (and ABP), Ghostery, Disconnect2 and the encouragement by leading groups and figures to circumnavigate geo-fencing is likely to be of interest to many publishers.

I have noticed on my test VM‘s that many website functionality is being limited by ad-blocking and tracking blocking technology. Users may stop using sites that restrict the application functionality through cookie blocking.

8. FaceFall or Twitter Bomb

I worked through the first dotcom crash where businesses were valued at millions based on their potential (impression based) advertising revenue, I am now working through a second spill of dotcom 2.0 boom, where demographic, Geographic and sociographic value is being implied by the likes of Facebook and Twitter.

I believe that with the emerging ad stacks (Mediamind, Google, et al), and the DSP and Audience technologies that integrate with the ad-stacks, it will be possible to garner this information independently of FB and Twitter. This is not to say that these two platforms do not have value, but their perceived exclusivity in the space for me is false. I can get the same or better from combining other sources, without the community management team required to support these channels.

Regardless, I anticipate that there will be a lot of discussion about the “value” of these two companies, now post IPO, and their revenue models, and the acquisitions that they have made in the recent past.

Side Point: Facebook is struggling with the youth audience. Yet another article in recent days is lauding the fallout of the “new potential” user base of FB to emerging “private” platforms.

9. Privacy

Privacy is going to continue to be top of the discussion pile throughout 2014. Since the Edward Snowdon revelations in Mid-2013, they have rarely failed to make it to the front pages of the leading titles with a new privacy based revelation.

Mark Zuckerberg’s comments on public being the social norm was treated as a ambitious when it was said, I feel that it was proven, and essentially we have a generation of people who have given their data, their networks, their contacts and their locations to many technology firms. It isn’t however right that this should then be dragnet harvested to spy on the populous.

A right to privacy will be a huge discussion and debate over the whole of the year

From a media perspective, the impacts of these discussions could be quite serious – The development and adoption of Do Not Track (DNT), as browsers limit (optional) publishers, they have the option to abide by the users request. Publishers who chose to ignore this, may find themselves at the wrath of users.

The advancement of Single Customer View (SCV) and Cookieless tracking will likely leap ahead of legislation attempting to kerb tracking of users.

10. Out there prediction: Jeff Bezos & Washington Post creating a new revenue model for publishers

I hope that Jeff Bezos’s acquisition of the Washington Post springs a new innovative approach to the  monetisation of content online – either through new platforms, innovative delivery on existing platforms or some kind of pay per use basis – I’m intrigued.

So, what else?

Why haven’t I included HTML5? Well, I am still struggling to see adoption by anyone other that the most tech-savvy of publishers and brands really leveraging HTML5 to anywhere close to it’s potential. I would hope that by mid-year with the formalisation of the schema that it would start to become the norm.

HTML5 offline storage is likely to underpin much of the migration away from cookies from a ad-stack perspective, but that is going to be a long burn, and I would be suprised to see much of that realised in 2014.

What about Bitcoin… I don’t know is the honest answer. Without banking support, it will be difficult to see a future. Many businesses accepting bitcoin are being pressured by their banking institutions, with a number of documented cases of forced account closures. I have great hopes, as do the Winklevoss brothers.

Hope that you’ve enjoyed my ramblings, and I will revisit this in December 2014 to see how I fared against my predictions.

/Yoz

Image Credit - https://en.wikipedia.org/wiki/File:TaxisCombined.jpg

Uber in Sydney

Image Credit - https://en.wikipedia.org/wiki/File:TaxisCombined.jpg

I’ve been using Uber since the middle of September, and am a massive advocate. They have the potential to break the mostly average taxi experience to something much more of a pleasurable experience. Using them in the US was a great experience, and in Sydney good, but less dramatic.

Sydney taxi’s are a best a lottery, ranging from Taxi’s that make the most horrendous of noises and bumps in what can only be described as Vinyl Seat Covered Chariots of Death. I have had some very, very scary experiences ranging from drivers who dive over 2 lanes onto the kerb to pick you up when they see you late, to just plain reckless driving. Most frightening is the 12 hour shift fatigue. I have been in numerous taxis (numbering 10+) where the driver has been visibly dropping off and nodding while driving or in two instances has actually fallen asleep at traffic lights.

It was this that drove me to using Uber – trying to get decent service from a driver. I have a few private drivers who I use both in Sydney and Melbourne, but, they’re not necessarily an on-demand service. I love the Uber “email the invoice” feature – It would be great if they attached a pdf.

I guess the opinion changers have come in recent weeks, when 6 seconds after ordering a cab, and cancelling it – as it was a limousine, not a taxi, the driver changed me as a no-show ($25, which was refunded almost immediately by Uber with an apology – great). The second instance, is a more fundamental – it came as I left the theatre (get me) two Fridays agoat about 10.30pm, when (with my 5* uber rating), I requested a cab in Sydney CBD. Several cars were visible in the vicinity. No pick ups. 30 minutes later – no pick ups. I think I requested over 20 times. I resorted (on my crutches) to a station – which took an hour to head home. I did try to get a drive past (hail) taxi, but they were also either occupied or didn’t pick up. I think a driver problem more than an Uber problem, BUT very frustrating.

This takes me to my point, at any busy time in Sydney, the Taxis are pretty dire, and the service – is often shite. Generally they are only interested in long fares, and often when I have been out late (2am+) are often soliciting for fares – which is illegal. I think that the same mentality is being used with uber, that despite there being cars in the area, they are not answering pick-up requests/jobs, which in return bumps up Uber pricing to premium pricing (1.75x normal fare) to prioritise jobs.

Compare this to the US, where, when I was in San Francisco recently, all of the Uber’s that I took, were immaculate cars, polite drivers and were cheaper than the taxis! When I first used the Uber Sydney service, all of the cars were silver service, now, they’re any old poke who signed up. When are the drivers/vehicles going to be vetted?

So, my broader points:

I have never had a problem with an uber driver who has picked me up – I think I have given them all 5 stars, but…

  • When will the NSW/Syndey taxi licencing rules change to allow for Uber Cars to operate independently, as the service consumers get at present from the likes of Taxi’s combined is not adequate.
  • Will the drivers troll every system to exploit fares, or would they rather have better customers? Why would they not want to take a slice of the private hire (Hire Car) market?

My Recommendations to Uber

  • It would be great if Uber attached a PDF reciept to their emails – would make expenses claims easier.
  • When will Uber start vetting the vehicles that their drivers are using – rate your driver – rate the vehicle would be good.
  • When will Uber allow you to put a start location and end destination at peak times to try to circumnavigate the drivers from ignoring fares, and gaming the peak time mechanism.

/y0z

Analytics, Digital, Creative and Innovation