The Latest 2012 Statistics and Information from Facebook on Australian Social Networking Users

Video: Facebook Australia Users Demographics

Transcript:

Welcome to Facebook, one of earth’s most visited websites. But what does that mean for us [in Oz/Australia]?

• Over 10 million Australians use Facebook each month.
• For an average of 7hrs 14 minutes
• That is 3 times more than: NineMSN, Google, Fairfax and Ebay
• Nearly 2/3 of Australians have a Facebook profile
• 30% of users are 35-49 Years old
• 51% of users are women [therefore 49% are men]
• The fastest growing age group is 50+
• 75% of users visit every day
• 78% of mums visit every day
• 73% of business people visit every day
• 59% of men 35+ visit daily
• It puts facebook consumption on par with TV

and when users engage with a brand…

• 64% say that when they like a brand on Facebook, it is actually because they like that brand
• 25% of Australians check facebook first thing in the morning, then last thing at night
• The most users are on facebook between 5pm and 8pm
• Almost 7 million users have accessed via their mobile device – that’s 63% of all users
• 37% access while watching TV
• 31% from bed
• 31% from work or during lunch
• 24% access on their commute
• 25% of Aussie users have accessed from abroad
• and 6% access while they are in the pool ????

That’s Aussie’s on Facebook. Data from a Facebook Nielsen study.

The Facebook Australia Usage Statistics – March 2012 by SearchEveryWhere.net, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License. Terms and conditions beyond the scope of this license may be available at searcheverywhere.net.