Mumbrella360 starts tomorrow, and I am due to speak on the panel debating performance advertising vs. traditional display.
When the session was initailly published on Mumbrella there was lively debate from all corners on the validity of the session, and we intend to give an opinion from all fields. The original discussion can be found on Mumbrella.
The #displayisdead hashtag and on my twitter (linked bellow) will be one that we are following on stage, and we will be looking to answer questions as part of the session.
I will update this post after my session with references to the sources that I may use – there are plenty at this stage, but there is lot from IAB Online Ad Expenditure Reports for Australia, Google ad engagement studies for doubleclick, the new cookie and do not track websites that we will touch on.
- Google Display Study – CTRs Falling (2010)
- Rich Media Interaction Rate by Country (2010)
- Video expected to grow 38% in 2011
- Facebook and Google topping US display ad revenue for 2011 & 2012
- CTR by creative size (doubleclick network)
- CTR by creative type (doubleclick network)
- CTR by expandable creative type (doubleclick network)
- Say Media Interactive Ad Study
- 37% of australians (surveyed) didn’t know search engines include paid ads
- FFA 5.0 from Facillitate digital – Was your ad seen?
- HTML5 Pre-Loader
- Do Not Track
- IE10 – Do not track