Mumbrella360 – Display Is Dead

Display Advertising is Dead

Mumbrella360 starts tomorrow, and I am due to speak on the panel debating performance advertising vs. traditional display.

I will be speaking with Julian Petersen from Dianomi, Marc Lomas from Cadreon, Nic Hodges from Mediacom and debating the very lively topic of the demise of traditonal online display.

When the session was initailly published on Mumbrella there was lively debate from all corners on the validity of the session, and we intend to give an opinion from all fields. The original discussion can be found on Mumbrella.

The #displayisdead hashtag and on my twitter (linked bellow) will be one that we are following on stage, and we will be looking to answer questions as part of the session.

I will update this post after my session with references to the sources that I may use – there are plenty at this stage, but there is lot from IAB Online Ad Expenditure Reports for Australia, Google ad engagement studies for doubleclick, the new cookie and do not track websites that we will touch on.

Other speakers at Mumbrella and information on all of the sessions can be found at the website: – the event is part of Vivid Sydney 2012.