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Rel=Author Attribute in SERP

Previously Google Profiles and Plus connections In SERP or search results

[Updated 22/07/2011]

So today whilst searching for an updated wordpress bit.ly plugin for a start, I was suprised to Yoast’s picture and profile pop up in my SERP:

[Updated 22/07-2011] So after discussion with @alexasignio & @SEOlivewire, concencus seems to suggest that it is the rel=author attribute (example in Rich Snippet Tester) is responsible for the profile link, however this doesn’t change the personalisation effect that +1 had with the result actually being lifted by one result in the SERP. It is glaringly obvious in some respects, however, I would normally only +1 specific pages.

(Original Post Cont.)

Yoast – as the owner of the website in question, is identified in my immediate SERP with his Google Plus profile which I haven’t seen before.

My confusion lie with this – Mashable, who are the next result, are also in my Google Plus, yet aren’t flagged in the results. I believe that this is explained by the fact that  I previously +1′d Yoast.com (root domain):

I hadn’t however +1′d mashable (which I then did)

I then refreshed results only to find that Pete Cashmore/Mashable didn’t show in my stream as I expected, despite +1′ing the root domain.

Just out of curiosity, I then +1′s the specific page in SERP for Yoast.com and found with a page refresh that the result jumped from 7th to 6th.

[22-07-2011]

Any other comments and experiences are welcomed.

/y0z

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