YouTube Live Streaming

The YouTube live streaming of events is becoming more and more popular.

Virgin Mobile Australia are currently live streaming from Slendour In The Grass from Queensland into the homepage of their YouTube Homepage takeover, as well as the normal embed into their YouTube channel – Virgin Mobile Australia YouTube

I like the custom widget that they have used on their brandchannel – allowing sign in, and then commenting with Facebook & Twitter (note the auto added #splendourlive):

I though that I would pull together a nice visualisation of the hashtag to show that the main sharing on twitter has been since the event went live at 5pm:

The visualisation is provided by the super cool Moritz Stefaner: Virgin Mobile Live Stream #SplendourLive Twitter data visualisation (Media Agency – give me credit for the link pls)

I’ve been pleased to see Australian brands slowly but surely starting to push the boundaries with YouTube, and as connectivity begins to improve throughout rural Australia, I am expecting to see achange in user interest maps like these that I saw with a campaign at the start of the year:

/y0z2a